BMW Genius Program

Let the new BMW product be your expert co-pilot.
Introducing BMW Genius Everywhere.

Regardless of your location, BMW has a team of Geniuses available to assist and provide you with helpful information and answer your questions at BMW centers, via your smart phone or tablet and by calling the BMW Genius Hotline.

BMW Genius at the Dealership                                                                    
At many BMW centers, you will discover a product expert that will assist you to find the perfect vehicle to suit your needs. The
BMW Genius is trained to familiarize and demonstrate all
aspects of your vehicle to you, throughout the entire life of the car.

 BMW Genius Application
The BMW Genius Application is an all new way to learn about your BMW on your smart phone or tablet, providing key information and functions about your vehicle. It houses videos and specific product knowledge that makes using BMW's leading innovations even more convenient.

BMW Genius Hotline
Unsure about a vehicle feature that you have never experienced? Call our BMW Genius Hotline to connect with our dedicated team to help answer all your product related questions. For your own interest, save this number in your vehicle and if you're not able to, we are happy to assist.

BMW Genius Hotline - 1.844.4GENIUS (443-6487)
Available Monday through Saturday, 9:00am-9:00pm (EST)
If you would prefer to send us an email, please contact